Founded in 2012 by designer Gabriella Demetriades, Deme is a premium womenswear label rooted in the values of empowerment, consciousness, and refined sensuality. Every piece is made to order, honouring a slower, more thoughtful approach to fashion that prioritizes individuality and mindful consumption.

Known for its clean lines, striking silhouettes, and bold use of colour, Deme celebrates the strength and beauty of every woman. Gabriella’s commitment to making women feel confident and gorgeous is reflected in each design—crafted not just to be worn, but to be lived in.

Blending elegance with intention, Deme stands as a modern expression of conscious luxury, loved by fashion-forward women who value both style and substance.