Our Story

The word Silla means in Sanskrit “ the values & ethics you stand for” and those truly represent the ethos of our Silla consumer. At Silla, we are trying to connect our values driven brands from around the world to conscious consumers directly.

We are continuously curating brands from across the globe with trend setting pieces which are not only unique but also upholding our strong ethos. Our vetted brands needs to be meeting atleast one our ethos:

  • Protecting local heritage and artisanship

    We celebrate and preserve traditional craftsmanship based brands. Supporting local artisans and small businesses helps promote economic development of the local communities.

  • Social and ethical consciousness

    We support brands that prioritize fair practices and ethical production. This helps the brands build transparent and resilient supply chains contrary to mass production as we all have witnessed the unfortunate incident with Rana Plaza factory to name a few

  • Environmental sustainability

    Our curated brands are committed to eco-friendly practices often using environment friendly materials. Many of them are made to order brands thus leading to small batch production and unwasted inventory

  • Minority
    empowerment

    We uplift and empower minority designers and artisans which contributes to creating a more diverse and inclusive industry.

We exist to bridge the gap between incredible, independent designers from around the world and consumers who seek unique and statement-making pieces. By showcasing these designers and brands, we give them a global platform, connecting their talent with new audiences and markets.

  • Vision

    Our vision is to create a consumption ecosystem where every item has a story, and every purchase supports a greater cause.

  • Mission

    Join us on our mission to redefine consumption with purpose and build this global community of conscious shopping.

“Our goal is to elevate these independent designers while also making it easier for our conscious consumer to reach and shop these brands directly."

Shaleen Bains, Founder of Silla Paris