Since its inception in 2021, RIGU has become emblematic of the concept of 'Liveable Luxury.' Operating from New Delhi, India, the brand is dedicated to infusing customers' wardrobes with vibrant confidence and high-energy happiness through skillful use of color and innovative prints. RIGU's hand-painted designs, rich with personal significance, are strategically paired with silhouettes designed to encourage customers to embrace color, adopt a positive mental outlook, and transform into more confident, creative individuals.

The garments are crafted to fit well, function effectively, and provide comfort, enabling customers to feel like the best version of themselves whenever they wear RIGU. With a focus on transcending fleeting trends, the brand stands independent and modern, offering transformative apparel tailored to the daily needs of the globetrotting woman.

RIGU is known for creating everyday luxury with a contemporary sensibility, marked by its deliberate yet playful minimalism and meticulous attention to detail. By integrating artisanal handicraft techniques with modern and updated methods, the brand furthers its commitment to sustainability.